SweetPea - yr 2 collection

I am designing a collection of clothes for evening/partywear. They will be designed for ages 18 - 25 and in sizes 8 -14. My vision is to have more of a boutique style collection, full of cute and sexy dress. They will be aimed at a higher market than just student clothes. I want a collection of simple styles that are full of embellishment and shape.

Customer Profile:

• Romantic
• Fun
• Natural
• Has their own twist on style
• Enjoys seeing friends
• Likes bars, meals and clubs

Customer moodboard:


I have used the old english country garden as my inspiration and have used the colours and shapes that you see in the gardens as inspiration. I have gone around many different Old Gardens and taken so many pictures. I love the colours and shapes that they provide.
This is a moodboard to show the colours that i am inspired by:


Through investigating more i have found that i really want the pinks and neutrals to come through in my collection. This is my chosen colour palette:
:

I have really loved looking through all of the gardens and taking style inspiration from them. As i have done my research and my designing it has shown me my inspirations. This is my inspiration mood board:

Through this i have then designed a collection of 4 items of clothing, all dresses for the show next year. Its on on the 23rd of June 2011, with the location yet to be chosen. Stay posted for designs and location.